Most contractor clients who come to an agency have already tried video. They have drone footage, before-and-after photos, maybe even a highlight reel from a past project. What they don't have is a system that turns that content into booked estimates.
Content is an input. Leads, estimates, and jobs are the output. If a client's marketing plan stops at "post more videos," it's missing the parts that actually move revenue — and it's the agency's job to build those parts: targeting, landing pages, follow-up, and reporting, all run from one system instead of assembled by hand for every client.